![]() The more you learn about card companies and greeting card verse, the more successful you’ll be in determining what type of verse you want to write, and the publishers most likely to be interested in your work. Take note of different writing styles and the publishers whose cards hold special appeal to you. Concentrate on the me-to-you voice of greeting cards, and how the words work with the imagery to set the tone, emotion and impact of a card. Spend time in card stores and the card aisles of various retailers reading cards. Greeting card writing is a unique writing style that in some ways is more competitive than freelancing artwork to greeting card publishers. More than three-fourths of card purchasers base their selection on a card’s text and the special me-to-you connection that those words create. The visual design of a greeting card is first to capture a customer’s attention, but the words will make the sale. ![]()
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